Choosing A Good
Domain Name
Your name should have strategic intent. It is a part of your corporate identity, so it
should reflect the purpose of your web site initiative and your overall business goals. It
should always be short, snappy, memorable and relevant.
Practice saying it out loud – Is it catchy? Would you know how
to spell it just from the way it sounds? Does it conjure up a distinct and memorable
image? Don’t undermine the value of a good domain name. For a web surfer, it is the
first contact they will have with you. If it has the right elements, your domain can drive
enormous traffic through your web site.
When faced with multiple domain name choices, it is always a good
idea to register all of them or the most inter-connected/related ones. Then you can have
them all forwarded to a single web site. That way, you’ll never loose a potential
customer to the chaos on the web.
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